Marketing + Branding Packages
You’ve built an expert-based business, and now you’re the face of that business. You’re ready for the market to finally see your expertise for what it is.
But if your marketing feels off (or just isn’t working), it can be a struggle to land new clients – and even harder to command premium prices.
If you’re ready for a fresh start, I can help.
There are two ways to work with me one-on-one:
- Option A: Marketing + Branding Foundation – a 6-week consulting intensive that gives you a comprehensive marketing strategy: your best-fit prospects, your core message, the brand presence you want to be known for, and a marketing plan that fits how you naturally communicate. Perfect if you have a team ready to implement, or want to test working together first.
- Option B: Premium Implementation – The complete done-for-you buildout: all the marketing strategy that’s included in the Clarity Sprint, plus branding/style guide, logo, professional photos, website, copy, and funnel – everything handled for you in 12-16 weeks so you can show up as the recognized authority you are.
What my clients say…
Thank you for all of the work you have helped us with. You have provided me with an education I didn’t even know I needed and I appreciate it very much.
– Marj F, Business Consultant
Loving the look you created for me, friend! Everyone agrees it fits me perfectly!
– Cheryl R, Stylist
I’ve worked with Leslie for nearly 10 years, involving several of our business entities: Chattanooga Magazine and Chattanooga Market. Her thorough understanding of design, branding and marketing allowed us to seamlessly move from project to project, no matter what the subject. And, her maturity and terrific communications skills drive the process effectively from beginning to end.
– Melissa Lail, Marketing Director
Option A: Marketing + Branding Foundation
An intensive 6-week engagement with weekly 1:1 strategy sessions and guided work between sessions – designed to remove confusion and create a clear direction.
What we’ll do (and what you’ll walk away with each week):
Weeks 1-2: Positioning + Ideal Clients
We’ll clarify who you serve best, what they truly need, and how you want to be known.
Between sessions: you’ll complete guided ideal-client research (with clear prompts and direction from me).
Output: Positioning Snapshot + Best-Fit Prospect profile + research guidance
Week 3: Marketing Platforms (Aligned to You)
We’ll choose the best platform(s) to reach your ideal prospects, based on your strengths, communication style, and what feels sustainable for you.
Between sessions: you’ll continue your guided research and gather language you’re hearing directly from the people you want to attract.
Output: Platform recommendations + “how to show up” guidance
Week 4-5: Core Message + Brand Presence
We’ll analyze your research, using it to craft a core message that feels natural for you to say – and is instantly clear to the right people. Then we’ll define the brand presence you want to be known for.
Output: Core Message + key talking points + Brand Presence definition
Week 6: Visual Direction + Marketing Plan
I’ll bring recommendations for elements that match your brand presence (colors, fonts, and visual elements), then we’ll pull everything together into a marketing plan with clear next steps.
Output: Visual Direction recommendations + written Marketing Plan + prioritized implementation roadmap
By the end of our six weeks together, you’ll have:
- Clear positioning + ideal prospects
- Guided market research insights (so you’re not guessing)
- A core message that stops “selling” from feeling awkward
- Brand presence + visual direction (colors, fonts, visual elements)
- A marketing plan that fits how you naturally communicate + next steps
- Perfect for you if:
⇒ You’re ready for a marketing plan that fits your communication style – not a one-size-fits-all system
⇒ You have real expertise and you’re ready to step into a more visible, confident version of yourself
⇒ You’re committed to doing guided work between sessions (so we can build your message from real insight, not guesses)
⇒ You want clear direction before investing time or money into a website, brand design, or a bigger buildout
- This isn’t the right fit if:
⇏ You’re only exploring an idea and aren’t ready to take action in the next 30–60 days
⇏ You’re looking for quick fixes, viral tricks, or plug-and-play templates
⇏ You’re not willing to do the between-session work needed to create clarity and traction
6 weeks | Total Investment
$4,000
Your $4,000 Foundation investment applies as a full credit toward the Premium Implementation package if you choose to continue within 60 days. This gives you a lower-risk way to begin – you can expect to increase your sales and recoup at least some your investment before moving forward.
What my clients say…
Leslie is a marketing genius. I know from first-hand experience; she helped me when I set up my private practice. She’s a small business owner trying to help other women thrive. Please check out her plan. I promise you will be glad you did.
– Hallie M., attorney
Option B: Premium Implementation Package
Streamlined end-to-end buildout – everything you need to show up as the recognized authority you are, from strategy through launch. And other than conducting market research (there’s a very specific reason you need to do this personally, using my scripts and guidance), my team and I handle everything for you. Weekly meetings and check-ins over Zoom allow us to get your feedback and keep the project moving forward without overwhelming you with details.
What’s included:
| Marketing Strategy | $3,600 value |
I’ll guide you through: Choosing ideal/best-fit clients, conducting marketing research (not AI-based: you’ll interview real people in your target audience), and crafting your signature message. Then, we’ll brainstorm and plan your best-fit marketing platform/visibility lane based on your strengths, skillset, personality, and budget. | |
| Brand Strategy & Design | $3,200 value |
Based on your marketing strategy, we’ll define your brand vibe and mood, then design brand materials that incorporate both that vibe and your personality. Your brand will be custom-designed to resonate with your best-fit clients – and honor your expertise as it positions you as a leader. The result? You’ll have a logo, visuals, and style guide that ensure you make the right impression. | |
| Directed Professional Brand Photo Shoot | $5,200 value |
We bring the photographer, location scouting, and brand-coordinated styling directly to you. You’ll walk away with imagery that positions you as the authority you are – not stock photos or awkward DIY selfies. Your custom photo package includes enough images to last a full year:
Additional fees for travel may apply. | |
| Website Development | $4,400 value |
My team and I will develop a custom branded WordPress website that incorporates your new branding and professional photos. Your new site will include the standard pages:
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| Copywriting | $4,500 value |
We’ll use your marketing research and messaging to write copy that speaks to your ideal prospects. Includes copy for up to 10 website pages, 3 marketing platforms (profiles and/or promos), 3 blog articles, plus 4 content ‘pillars’ to use as the basis for social media posts, and 24 starter posts – all based on your marketing and brand strategy. | |
| Marketing System/Funnel Buildout | $5,200 value |
An efficient, well-oiled marketing system requires a connected tech stack. We’ll design your funnel then set up and connect the pieces so that you can breathe easy:
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| Total Value | Over $26,000 |
- This is perfect for you if:
⇒ You’re ready to be seen as the authority you are (and you want a cohesive, done-for-you buildout)
⇒ You have the budget and want implementation handled end-to-end
⇒ You value premium positioning over ‘good enough’
⇒ You’re tired of piecing together freelancers and want one cohesive system
- This isn’t the right fit if:
⇏ You’re only exploring an idea and aren’t ready to commit to a full buildout
⇏ You want to DIY most of it with templates
⇏ You need results in the next 30 days (this is a 10-12 week process)
12-16 weeks | Total Investment
$14,000
Payment options:
$5,000 down + 3 monthly payments of $3,000
Additional payment options may be available
Which Option Is Right for You?
Choose the Marketing + Branding Foundation if:
You need strategic direction first, or you have a team ready to implement once you have a clear plan. Your $4,000 investment applies toward the full package if you continue.
Choose Premium Implementation if:
Time is money, and you’re tired of waiting for your marketing to attract the right clients. You are ready to be done with the confusion, you want someone to handle everything, and you’re prepared to show up as the recognized authority in your field.
Not sure? Start with the Marketing + Branding Foundation. If we’re a good fit and you’re ready to move forward, your entire Foundation investment becomes a credit toward Premium Implementation if you choose to continue within 60 days. (Note: Starting with the Marketing + Branding Foundation instead of the Premium Implementation will add time – at least 4 weeks – to the total time it takes to complete your marketing system buildout.)
What my clients say…
I have had the privilege of working with Leslie to create a new website for our company from the ground up. Working and learning from Leslie has been an absolute blessing and great experience. She truly cares about her clients and works hard to set them up for success! I have had to reach out and lean on her multiple times after going live and she has always made time for me.
– Bo G, Director of Operations
Reaching out to parents for my research was intimidating, but I did exactly what you told me to do. Happy to report I’ve gained a new client from that exercise! Not to mention getting insights into what they’re actually worried about, and it’s different than what I expected. This will change how I talk about my work, and thank you.
– Berry S, College Counselor
I’ve partnered with Leslie and Heron Design on many projects over the years. The most extensive was the rebrand when I took over Finley Stadium: we recreated everything from top to bottom, from the logo to the website to every sign in the facility, even the menus in our skyboxes. The rebrand was a tremendous success, and we relied on Leslie’s creativity and design and marketing skills throughout the project to make us look great.
In the four years after the rebrand, Finley Stadium set several records for events/productions and overall ‘butts-in-seats,’ especially as we were able to land games for both the U.S. Men’s and Women’s National Soccer teams. Overall, our revenue increased by 300%. I believe our rebranding contributed greatly to that accomplishment.
– Paul Smith, former Executive Director, Finley Stadium
Next Steps
Ready to get started? Here’s what to do:
- Review the pricing and package details above
- Complete a brief application so I can learn about your business and goals
- Schedule your clarity call to discuss fit and timeline
If you’re tired of being underestimated, feeling invisible – and leaving money on the table as a result – that rarely fixes itself. You’ve built a successful business, so you have what it takes to market your services. But getting front of the prospective clients who are the best fit for you doesn’t just happen, and without systems and processes in place to turn prospects into clients, you’re relying on luck for sales.
Let’s change the way your ideal prospects see you, so you can create the income and stability you’re working for.