Potential clients are watching you.
Do your best prospects look to you when they really need help… or do they even see you at all?
Potential clients are watching you.
Do your best prospects look to you when they really need help…
or do they even see you at all?
Potential clients
are watching you.
Do your prospects
look to you when
they need help…
or do they even
see you at all?
5–7 minute quiz • Instant results (onscreen and emailed to you)
If you’ve built an expert-based business after a career in the corporate world, and now you’re the face of your company, take a good look at your marketing and online presence. Is it a mirror of the real you, capable of extraordinary things – or is something missing?
If there’s a gap, that affects how people see you. They might underestimate you, even doubt you. Attracting clients feels awkward. You have to work twice as hard to get prospects to say ‘yes.’ And even worse, it creates your own glass ceiling. If your marketing isn’t working, this free tool will help you figure out why. Click the button above to get started now.
From Leslie Walters Smith
Founder, Heron Design
30+ years experience in marketing & branding
230+ websites built ● 100+ branding packages designed
Chattanooga, TN + I work with clients nationwide over Zoom
My friend Leslie is a marketing genius. I know from first-hand experience.”
– Hallie M., Attorney (Facebook testimonial; branding + website client)
You can produce extraordinary results for your clients. Because of that, you get word-of-mouth referrals, although referrals aren’t consistent enough to plan around. You should be the recognized go-to authority in your field. But instead, you feel like the world’s best-kept secret.
There’s a reason for that – and it’s not your fault.
If selling feels awkward, your marketing is asking you to be someone you’re not.
The marketing strategies and tactics we learned in school were designed for male-owned companies, because back then, the majority of small businesses were owned by men. For many of us, online marketing (actually, online anything) didn’t exist when we learned business strategy. Fast forward to today: most of the marketing programs and systems bouncing around the internet have been created by – and for – people in their 30’s who are tech-savvy and comfortable with social media.
We have different strengths – and different skillsets. What works for an internet coach in their 20’s or 30’s isn’t always the best system for a professional woman over 40. As a business owner since 2001, I learned this the hard way. Through trial and error, I discovered that there are better ways for women business owners to create our marketing strategies, systems, and even our branding (and we don’t have to enter the social media rat race, if that isn’t a good fit). Based on my experience, I’d like to share with you my free Marketing + Branding Clarity Map.
5–7 minute quiz • Your Marketing + Branding Clarity Map available instantly on-screen & emailed to you
If you hate “salesy” marketing, and want a confident presence that attracts clients without feeling spammy…
Here’s Your Map to Marketing + Branding Clarity
This free Marketing + Branding Clarity Map isn’t a complete marketing plan (you couldn’t get an effective plan from a free quiz). It’s a tool to help you pinpoint what’s missing, with ideas for how to begin fixing it.
How it works:
- Answer a short set of questions (5–7 minutes).
- Get your Clarity Map instantly on-screen.
- Receive a copy by email so you can revisit it later.
In your results, you’ll receive:
- A clear snapshot of what’s not working: Where your marketing and online presence may be flattening your value (and why people could be underestimating you).
- How you want to be perceived vs. what may be coming across instead
- How to make your brand feel like the real you: Let your natural personality traits shine through, without feeling performative or fake.
- A marketing style that fits you: Match how you communicate best, so showing up feels sustainable instead of draining. (I’ll never tell you that you have to post on social media every day, unless that’s your style.)
- Three questions to ask that will unlock clarity fast: These questions will make your message, your brand direction, and your marketing choices easier (and far more effective).
- A 15-minute starting point you can do today: One small step that creates immediate momentum.
5–7 minute quiz • Instant results
I’ve worked with Leslie for nearly 10 years, involving several of our business entities: Chattanooga Magazine and Chattanooga Market. Her thorough understanding of design, branding and marketing allowed us to seamlessly move from project to project, no matter what the subject. And, her maturity and terrific communications skills drive the process effectively from beginning to end.”
– Melissa L., Public Relations Executive (LinkedIn testimonial; branding + website + marketing client)