By Leslie Walters Smith • Marketing strategist + Designer Trusted by clients since 2001 • 200+ websites • 100+ brand projects
For women who sell expertise – consultants, attorneys, accountants – who are the face of their business: When you‘re not sure where your next clients will come from, marketing can turn into a mad scramble. This free Google Doc shows you how to build a marketing framework to Stop the Scramble.
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In the free Stop the Scramble guide, you’ll:
Discover why your marketing feels off — and why the fix has nothing to do with working harder or posting more
Find out which of three natural communication styles fits you, and how to build your marketing around it instead of fighting against it
Learn why one good source of clients is actually a liability — and the simple shift that protects you when things change
Understand the difference between an audience you rent and one you actually own (and why it matters more than your follower count)
Walk away with a clear picture of what a real marketing system looks like for a woman who sells expertise — and a starting point that’s actually yours
Your expertise is real. Your clients trust you. The missing piece to a steadier stream of clients isn’t more marketing — it’s a solid foundation. This guide will show you what that looks like, in plain language, without the overwhelm. Download it for free (you’ll be prompted to make a copy), make notes as you like, and keep it as your own private reference as you build.
“I’ve worked with Leslie for nearly 10 years, involving several of our business entities: Chattanooga Magazine and Chattanooga Market. Her thorough understanding of design, branding and marketing allowed us to seamlessly move from project to project, no matter what the subject.”
