Your Professional
WordPress Website
Built For You in 7 Days – Just $898.00
Stop telling yourself “I’ll build my website next month.”
Get it done next week.
No tech overwhelm. No copywriting paralysis.
And no ongoing fees or subscriptions.
Just a beautiful, expandable website that matches your brand and positions you to look like the expert you are.
You Know You Need a Website.
You Just Don’t Have Time to Build It.
In the online world, appearances matter. A professional without a website risks losing out to competitors with far less credibility and skills – but who look the part (at least online).
Hiring a website developer is expensive. But between running your company, looking for new clients, and actually serving clients, do you really have time to figure out how to do it yourself?
Now, you don’t have to.
Her Website Launchpad is a simple, no-stress system for creating a professional website that matches your branding.
Imagine waking up in just a few days to a polished, mobile-friendly website you can turn into a key component of your marketing system. This isn’t some clunky “template” that leaves you in the dark. It’s a PROVEN done-for-you setup that:
- Removes the guesswork of setup, themes, and plugins, with the same beginner-friendly tools we use for custom client websites
- Starter content, images, and prompts to help you write the words your potential clients need to hear
- Matches your branding, with the colors and fonts to create the overall vibe that will resonate with your ideal clients
- Teaches you how to keep your content updated, including a step-by-step guide for preparing and optimizing your images for the web.
Website Examples
NOTE: These are design examples created to show what your website could look like. We provide setup, structure and placeholder copy. You provide text and images, and our built-in guides show you how to add your content.
Here’s Exactly What You Get
- Complete WordPress Setup Your site built on the #1 platform for business websites – secure, mobile-ready, and SEO-friendly from day one
- 4 Essential Pages Created:
>> Homepage that instantly builds trust
>> About page that turns your story into credibility
>> Services page that sells without being salesy
>> Contact page so clients can actually reach you
Plus we’ll teach you how to add any additional pages you need! - Your Brand, Your Colors, Your Fonts Not some generic template – your website matches YOUR business personality
- Starter Content & Images Included Professional placeholder content and images ready for you to customize (no staring at blank pages)
- Ready in 7 Business Days While others take months, you’ll have your site next week
All for
$898.00
Reserve Your Spot – Limited Number Available This Month
Or pay over time – click to learn more
Starting a business is an investment. If paying over time fits better, you may see these options at checkout. Availability varies by location; eligibility, approval, and terms are set by the provider.
- PayPal Pay Later (e.g., Pay in 4 / PayPal Credit)
- Affirm (monthly financing)
- Klarna (Pay in 4 and financing)
- Afterpay (Pay in 4; monthly plans may be available)
- Choosing “Pay over time” won’t slow down your website: we’ll still have it ready for you in 7 business days or less!
Please note: Her Website Launchpad is provided through Heron Design. Heron Design isn’t a lender and doesn’t approve or set terms.
BONUS: Website Planning Kit
One of the hardest parts of building a website is writing your content. Getting it right isn’t difficult, if you have a process to follow. While my team and I are building your website, the Website Planning Kit walks you through creating your content.
- Homepage prompts designed to build instant trust with your dream clients
- Product or Services page structure to explain what you do (without sounding salesy)
- Contact page checklist so people can actually reach you
- About page guidance to turn your story into connection and credibility
- Image prep tips to make sure your site looks polished and loads fast
- A Style Guide that explains how to use your colors and fonts to create the right vibe for your brand
The Website Planning Kit normally sells for $87. For a limited time, it’s included FREE with Her Website Launchpad.
What will my site look like?
Actually, the look of your site is up to you – you’ll have plenty of design options to choose from! Click here to view sample websites.
- Your logo, colors, and fonts are built into a custom WordPress theme.
- Each section contains easy-to-customize text and images with step-by-step instructions to guide you through replacing our starter content with your own.
- You choose the layout for your pages. Have a great photo to use as a background image? Awesome! If not, your layout can show off a smaller feature image, or, if you don’t have your images selected yet, a solid color background. (And we’ll give you resources to find that perfect image + tips on taking your own selfies-that-look-pro photos!)
- Fully responsive layout across mobile devices and desktops.
- Fast-loading pages, which are a key component of Google’s search engine optimization algorithm.
- 100% of your site – from the colors to the spacing – is customizable. We get you started; you make it yours. (Your Dashboard features a full help section on updating your content. But if making it ‘yours’ goes a little too far, your site is backed up daily, just in case.)
- My team and I support you all the way. If you get stuck or have a question, send us an email or drop in during my weekly Zoom ‘office hours.’ (Or at any point you can simply hand us your content and we’ll handle it for you, for an additional fee.)
- Until you’re ready to publish your site, it will stay on our private testing server – with zero judgement or prying eyes. When you’re satisfied with the results, we’ll help you take it live.
Why so affordable?
Most web designers charge $2,400-$20,000 because they’re creating 100% custom designs from scratch.
I’ve built over 200 websites since 2001. I’ve systemized the process, so I can deliver professional results without the premium price tag.
You get the same quality, just faster and more affordable.
Her Website Launchpad was designed for new(-ish) business owners who need an affordable starter website that looks professional, and can expand as their business grows.
This is Perfect For You if:
- You’re a service provider (coach, consultant, therapist, attorney, accountant, etc.)
- You need a professional online presence NOW, not in 3 months
- You want to own your website (not rent it from Wix or Squarespace)
- You’d rather focus on clients than learning web design
- You have 2-3 hours to customize your content once we build it
This is Not For You if:
- You need complex features like membership sites or online courses
- You plan to sell more than a couple of products on your website
- You’re not ready to write any content (even with our templates)
- You want to build your website yourself
Your 100% Risk-Free Guarantee
If you’re not thrilled with your website within 30 days, I’ll refund every penny. No questions asked.
Send an email to [email protected], and we’ll process your refund right away.
I’m taking all the risk because I know you’ll love your new website.
Heads Up: My schedule can only accommodate a handful of new site setups each month. If this page shows “Sign Up Now,” spots are still open. Once the spots fill, I’ll close sign-ups until I’ve delivered all current sites.
Want to talk it through first?
If you’re not 100% sure whether Her Website Launchpad is the right fit for your company, let’s talk it through together. In a (free) quick 15-minute call, we’ll look at:
- Where you are in launching or growing your business;
- What your website truly needs to do in the next 6-12 months;
- Whether Her Website Launchpad, a custom site, or something else is the best next step for you.
This is a no-pressure conversation. If I don’t think this is right for you, I’ll tell you – and I’ll point you in the right direction.
Prefer email to a scheduling calendar? Click here.
FAQs
What if I need technical help after my site is built?
For the first two months after we deliver your site to you, you can get help any time you need over email or during my weekly Zoom ‘office hours’ – you can drop in any time you need help. After the first 60 days, if you host with us ($49.99/month), anything web-related support is included in your hosting package. If you host elsewhere, I offer hourly help ($125/hour, minimum $50) as needed.
Do I need to have my content written first?
Nope! We build while you write. My Website Planning Kit – included with your website purchase – walks you through creating your content step-by-step.
What if I don’t have my logo/colors/fonts yet?
The ‘look’ for a WordPress website is controlled by a theme, and we will build your custom theme around your branding. So, it is best that you have chosen your brand colors and fonts before we build your website. (If you need help with this, we offer complete brand development: reach out to learn more.) But if needed, you can change your colors, fonts, and logo at any time – our built-in tutorials make it easy.
What if I need more than 4 pages?
Your website dashboard includes how-to guides on adding content, including additional pages. Or if you need help, I can add additional pages for you at $149 each.
Can I edit the site myself later?
That’s the plan! Although you can always hire us to edit your website content, you’ll have full access to customize everything, and your website Dashboard includes how-to guides teaching you how to do it. (I firmly believe that even if you plan to hire someone else to edit your website, every business owner should have a working knowledge of the basics, just in case, and you’ll get that here.)
What if I need extra features like e-commerce or funnel pages?
Landing page templates, blogs, and e-commerce setup are available for an additional $149 each. Once your initial site is set up, adding these are as simple as sending us an email. However, you may discover that adding these features in WordPress is easier than you expect – you may not need us to do it for you.
Can I connect 3rd-party apps, for example, Calendly for scheduling, or Jotform for forms?
Absolutely! That’s the beauty of WordPress: most online apps not only support WordPress; typically they have an easy-to-use interface already built in. If you run into any problems connecting your app to your website, we’ll be glad to help you troubleshoot it (at no additional charge).
What platform will my site be built on?
Your site will be built on the WordPress platform, with a custom blocks theme so you can take advantage (if you choose) of all the bells & whistles WordPress has to offer. I design websites almost exclusively in WordPress, and have for almost 15 years. There’s a reason WordPress is the #1 platform for business websites: it’s flexible, mobile-ready, SEO-friendly, and secure. It gives you the tools to help your business grow. The only downside to WordPress is the setup learning curve – and we get you over that.
Is this really built just for me, or is it a template?
It’s a custom WordPress installation with a custom blocks theme built around YOUR branding. While our process is streamlined with proven layouts, patterns, and styles that work, your site will be uniquely yours.
What makes this different from Wix or Squarespace?
Better SEO. More flexibility. Expandable. You OWN your WordPress site completely. Her Website Launchpad sites are single installations (not multisite), which means you can move your website anywhere, anytime.
How soon will my site be ready to use?
Our part will be finished within 7 business days after I receive your completed information form. If you use our Website Planning Kit – included at no charge for a limited time – you can have your copy written and images selected and ready to use by the time your website is ready. With our easy-to-follow system, your entire website can be ready within 8-10 days.
What if I’m not ready for anyone else to see my website?
Initially, your website will be set up on our private server, with a URL that we will share with you (and only you). While hosting charges will kick in after two months, you can keep it there indefinitely. You don’t have to make it public or share it with anyone until you are ready.
How long do I have to complete my website?
You can take as long as you need; your website is private until you’re ready to publish it. Hosting charges ($49.99/month) begin two months after we set up your site, or when your domain name is pointed to our server, whichever comes first. There’s no other deadline; you don’t have to take your site live until you are ready. (You can pay for hosting, but keep it private and work on it for years, but I reserve the right to go into mom-mode and start nagging you after twelve months.)
I don’t have a domain name. Will you handle that?
We’ll set up everything on our server initially, and you don’t need your domain name for that. If you already own a domain, we’ll help you connect it when you’re ready to go live. If not, I’ll guide you through purchasing a domain name, and show you how to connect it when your site is ready (even if you choose to host it somewhere else).
What about hosting?
Your site stays on our testing server FREE for 2 months while you perfect it. Then:
Option 1: Stay with us for $49.99/month (includes email @yourdomain, WordPress/plugin updates, and support)
Option 2: Move to any host you want (we’ll show you how, or do it for $49)
Can I really move my site later?
Yep. I’ll give you step-by-step instructions (including recommending a plugin to help with the migration). I even offer a $49 migration service if you want me to do it for you — no stress, no hidden fees.
Will my site meet accessibility standards?
Yes. Your website will meets WCAG’s current accessibility guidelines for ADA compliance, to ensure your content is accessible to website visitors with disabilities.
Are there ongoing fees for WordPress or plugins?
Nope. While there are many great WordPress plugins that have one-time or annual fees, the plugins I’ll install on your website will be free. (And I only choose plugins from reputable, solid vendors.) If you choose to add fee-based plugins, you will be responsible for paying any associated costs.
Are there other fees I should expect for my website?
Unless you choose to add fee-based plugins, the only ongoing fees you’ll have for your website are your hosting charges and your annual domain name registration/renewal.
How do I know you’re legitimate?
I’m Leslie Walters Smith, owner of Heron Design. (You can learn more about me here, here, and here.) I started my company in 2001, and since then I’ve built 200+ websites for small businesses and nonprofits. You can Google me – I’m very real and very committed to your success.
Is this only for women entrepreneurs?
I am a single-mom-turned-empty-nester who spends my free time advocating for women’s rights, so my focus is definitely on supporting busy moms and women solopreneurs. However, I’m happy to help any professional who needs a quick, no-hassle website!
Have a question that’s not answered here? Email me, and I’ll do my best to answer within 24 hours.
Still on the fence? Some things to think about:
- How much do you bill per hour, and how long would it take you to do this yourself? It’s probably cheaper to hire us. This is the easiest, fastest way to build a website that you’ll find.
- You’ll save thousands compared to a full custom site build.
- Plus, you’re backed by my 100% Risk-Free Promise — so you can confidently get started today!
Limited Websites Available This Month
My team can only build a limited number of sites while maintaining our 7-day delivery promise.
$898.00
Or pay over time – click to learn more
Starting a business is an investment. If paying over time fits better, you may see these options at checkout. Availability varies by location; eligibility, approval, and terms are set by the provider.
- PayPal Pay Later (e.g., Pay in 4 / PayPal Credit)
- Affirm (monthly financing)
- Klarna (Pay in 4 and financing)
- Afterpay (Pay in 4; monthly plans may be available)
- Choosing “Pay over time” won’t slow down your website: we’ll still have it ready for you in 7 business days or less!
Please note: Her Website Launchpad is provided through Heron Design. Heron Design isn’t a lender and doesn’t approve or set terms.
What happens after my site is finished?
Optional Hosting & Support
- When you are ready to publish your site, you have the option to stay on my website hosting server for $49.99/month: You’ll get up to 15 email@yourdomain email accounts, unlimited forwarding emails, and assurance of 99% guaranteed uptime and lightning fast servers. I’ll keep your WordPress and plugins updated and give you “anything” web-related support – if you get stuck, my team and I will help you fix it.
- Want to choose your own website hosting company? No problem. I’ll give you step-by-step instructions for moving your site to the hosting provider of your choice. Or, for just $49, we’ll move it for you.
- Freedom to choose: You don’t have to decide on your website hosting right away (in fact, there isn’t even an option to pay for website hosting or migration today). Website hosting charges kick in when we point your domain name to our server or two months after we set up your site, whichever comes first.
For many small business owners, websites are complicated to set up, especially if you want something that truly represents your business.
That’s why so many companies hire developers like me to build their websites. I love weaving a client’s look and branding into a custom website. But our custom websites typically run between $3,600 and $20,000. Many smaller businesses, especially solopreneurs, don’t have the budget for that.
Entrepreneurs have a tough choice: either struggle with figuring it out yourself, or spend $3k+ to hire a developer. I see it every day in Facebook groups for women entrepreneurs: How does someone build a website that meets the needs of a growing business, that doesn’t break the budget?