Your Professional
WordPress Website
Built for you. Ready in 10 business days. Starting at $850.
No tech overwhelm. No blank-page paralysis. And no platform holding your website hostage.
Just a beautiful, expandable website that matches your brand and positions you to look like the expert you are. All based on our 25 years of marketing expertise as a woman-owned agency, with over 200 websites built (and counting) to show for it.
Three styles to start from: Which one fits you?
Choose one of three professionally designed layout styles – then we’ll tailor it to your brand, with your colors, your fonts, and your logo. Click on the links below to explore the live sites.
NOTE: These are design examples created to show what your website could look like.
Your site starts with your chosen design layout, then is customized to match your branding: your logo, your colors, your fonts, and your content.
- Your brand, built in: your logo, colors, and fonts are woven into your own WordPress theme.
- Fully responsive on phones, tablets, and desktops, with fast-loading pages that Google’s search algorithm rewards.
- 100% customizable and expandable, with built-in Dashboard Guides for updating your content – along with email support and weekly Open Office Hours for one-on-one guidance if you need it.
How It Works
- Tell us about your business. The moment you check out, your private dashboard opens: Choose your style, share your brand colors, fonts, and logo, and answer a few questions, all in one place.
- Write your content with our guided process. You won’t stare at a blank page. Our guided content process – refined over 200+ websites – walks you through exactly what to say on every page, one simple prompt at a time. Then we give you a place to upload your images. (No rush here; you can save your work and come back to it however many times you need. We definitely don’t expect you to do it all at once.)
- Hit submit – and your finished website is ready within 10 business days. Guaranteed. We build your complete site and send you a private preview link so you can look everything over. When you’re ready to launch, our step-by-step guides walk you through connecting your domain name – and if you get stuck, we’ll help. (Not ready to announce it to the world yet? It stays private until you are.)
Choose Your Launchpad
The One-Pager
For the new professional who needs to be online fast.
- One beautifully structured page: Who you are, what you do, and how to reach you – all in one scroll
- Built from your chosen style with your branding
- A starting point that can expand as your business grows.
★ Most Popular ★
The Complete Site
The pages and flexibility most service businesses need.
- 5 essential pages: a Homepage that instantly builds trust, an About page that turns your story into credibility, a Services page that sells without being salesy, a Contact page so clients can actually reach you – plus one more page of your choice
- Built from your chosen style with your branding
- Designed to grow with you: Add new pages whenever you need.
The Growth Site
When you’re ready to market your services online.
- 7 pages – everything in The Complete Site, plus two more (including a Blog, if you choose)
- A landing page designed to turn visitors into leads
- Automated lead-magnet delivery – visitors sign up, your free resource arrives in their inbox, and your email list grows while you sleep.
Every package includes: our guided content process, 60 days of website hosting, weekly Zoom office hours and email support for your first 60 days, and a WordPress website you own completely – move it anywhere, anytime.
Payment plans available at checkout
Her Website Launchpad was designed for new(-ish) business owners who need an affordable starter website that looks professional, and can expand as their business grows.
This is Perfect For You if:
- You’re a service provider (coach, consultant, therapist, attorney, accountant, etc.)
- You need a professional online presence NOW, not in 3 months
- You want to own your website (not rent it from Wix or Squarespace)
- You’d rather focus on clients than learning web design
- You can spend a weekend gathering your content with our guided process
This is Not For You if:
- You need complex features like membership sites or online courses
- You plan to sell more than a couple of products on your website
- You’re not willing to spend a weekend on your content, even with our guided process
- You want to build your website yourself
Your 100% Risk-Free Guarantee
If you’re not thrilled with your website within 30 days, I’ll refund every penny. No questions asked.
Send an email to [email protected], and we’ll process your refund right away.
(One fair-play note: the guarantee applies while your website is hosted on our server. Once a site has been moved to another host, it’s yours for keeps – and no longer refundable.)
I’m taking all the risk because I know you’ll love your new website.
Not ready to decide today?
The hardest part of any website is the words. Our free guide, What to Say on Every Page of Your Website, walks you through nine questions that turn into a first draft you can hand to whoever builds your website (whether it’s us or anyone else). When you’re ready, you’ll be ready.
Want to talk it through first?
If you’re not 100% sure whether Her Website Launchpad – or which package – is the right fit for your company, let’s talk it through together. In a (free) quick 15-minute call, we’ll look at:
- Where you are in launching or growing your business;
- What your website truly needs to do in the next 6-12 months;
- Whether Her Website Launchpad, a custom site, or something else is the best next step for you.
This is a no-pressure conversation. If I don’t think this is right for you, I’ll tell you – and I’ll point you in the right direction.
Prefer to email me instead of using a scheduling calendar? Click here.
Why So Affordable?
Most web designers charge $3,600 to $30,000+ because they’re creating 100% custom designs from scratch. I know, because that’s my day job – and I love weaving a client’s look and branding into a fully custom website. But many smaller businesses, especially solopreneurs, don’t have that budget, and truthfully, most smaller businesses don’t need all the extras that come with an expensive website, at least not yet, anyway.
I see it every day in online groups for women entrepreneurs: How do you build a website that meets the needs of a growing business, without breaking the budget? The usual answer is a tough choice: struggle to figure it out yourself, or spend $3k+ on a developer. (And before you choose “figure it out myself” – think about how much you bill per hour, and how many hours it would really take? It’s probably cheaper to hire us.)
Her Website Launchpad is my solution. I’ve systemized 25 years of website development into a streamlined done-for-you process – so you get the same quality, faster and more affordable, without setup struggles, tech chaos, or unaffordable design fees.
What happens after my site is finished?
Optional Hosting & Support
- When you are ready to publish your site, you have the option to stay on my website hosting server for $49.99/month: You’ll get up to 15 email@yourdomain email accounts, unlimited forwarding emails, and assurance of 99% guaranteed uptime and lightning fast servers. We’ll keep your WordPress and plugins updated and give you “anything” web-related support – if you get stuck, my team and I will help you fix it.
- Want to choose your own website hosting company? No problem; our hosting doesn’t fit everybody’s budget. I’ll give you step-by-step instructions for moving your site to the hosting provider of your choice. Or, for just $49, we’ll move it for you.
- Freedom to choose: You don’t have to decide on your website hosting right away (in fact, there isn’t even an option to pay for website hosting or migration today). Your first 60 days of hosting are free, starting the day we deliver your finished website. After that, stay with us or move – your choice.
FAQs
How soon will my site be ready to use?
Your finished website will be ready within 10 business days after we receive your completed content. Our guided content process walks you through pulling your content together – most clients can finish it over a few days; if you’ve already worked on your marketing and have taglines and copy (text) ready to go, you can wrap up your content in just a few hours. Realistically, from purchase to a live website typically takes two to three weeks.
Do I need to have my content written first?
Nope – and you won’t be staring at a blank page, either. Our guided content process, built from 25+ years of creating websites for small businesses, walks you through exactly what to say on every page, one simple prompt at a time. Plus, we show you how to choose and prepare your images. Once you give us your content, we start building – your finished website is ready within 10 business days.
What if I need technical help after my site is built?
For your first 60 days, you can get help any time over email or during my weekly Zoom ‘office hours.’ After 60 days, if you host with us ($49.99/month), anything web-related support is included in your hosting package. If you host elsewhere, I offer hourly help ($150/hour, minimum $75) as needed.
What if I want to change something after my site is delivered?
First things first: if we made an error in your build – a typo we introduced, a photo in the wrong spot – we’ll fix it right away, at no charge. Always. Beyond that, it’s your site, and changing it is easier than you’d think: your Dashboard includes step-by-step guides for swapping images, editing your copy, and adding pages. For your first 60 days, if you get stuck, email me or drop into weekly office hours and I’ll walk you through it. And if you’d rather us handle your updates entirely, we offer that at an hourly rate ($150/hour, minimum $75).
What if I don’t have my logo/colors/fonts yet?
The ‘look’ for a WordPress website is controlled by a theme, and we will build your custom theme around your branding. So, it is best that you have chosen your brand colors and fonts before we build your website. (If you need help with this, we offer complete brand development: reach out to learn more.) But if needed, you can change your colors, fonts, and logo later – our built-in tutorials make it easy.
What if I need more pages than my package includes?
First, take a look at the next package up – it may be the better value. Beyond that, your website dashboard includes how-to guides on adding pages yourself. With WordPress, adding a page is easy: click the “Add new page” button, and your custom theme includes dozens of drag and drop blocks and patterns to simplify adding content. But if you prefer, we can add additional pages for you at $250 each.
Can I edit the site myself later?
That’s the plan! Although you can always hire us to edit your website content, you’ll have full access to customize everything, and your website Dashboard includes how-to guides teaching you how to do it. (I firmly believe that even if you plan to hire someone else to edit your website, every business owner should have a working knowledge of the basics, just in case, and you’ll get that here.)
What if I need extra features like e-commerce or funnel pages?
The Growth Site package includes a landing page with automated lead-magnet delivery and an option for a blog as one of your pages. Beyond that, additional landing pages, blogs, and e-commerce setup are available for $250 each. Once your initial site is set up, adding these is as simple as sending us an email. However, you may discover that adding these features in WordPress is easier than you expect – you may not need us to do it for you.
Can I connect 3rd-party apps, for example, Calendly for scheduling, or Jotform for forms?
Absolutely! That’s the beauty of WordPress: most online apps not only support WordPress; typically they have an easy-to-use interface already built in. If you run into any problems connecting your app to your website, we’ll be glad to help you troubleshoot it (at no additional charge) during your 60-day free hosting window.
What platform will my site be built on?
Your site will be built on the WordPress platform, with a custom blocks theme so you can take advantage (if you choose) of all the bells & whistles WordPress has to offer. I design websites almost exclusively in WordPress, and have for over 15 years. There’s a reason WordPress is the #1 platform for business websites: it’s flexible, mobile-ready, SEO-friendly, and secure. It gives you the tools to help your business grow. The only downside to WordPress is the setup learning curve – and a Her Website Launchpad website lets you skip that.
How custom is my website, really?
Your site starts from one of our three professionally designed styles and is then tailored to your business, with your logo, colors, fonts, and content built into your own WordPress installation. That streamlined starting point is why Her Website Launchpad sites cost hundreds instead of thousands. If your business needs a 100% from-scratch custom design, my agency does that: reach out and we’ll talk about whether it’s the right fit.
What makes this different from Wix or Squarespace?
Better SEO. More flexibility. Expandable. You OWN your WordPress site completely. Her Website Launchpad sites are single installations (not multisite), which means you can move your website anywhere, anytime.
What if I’m not ready for anyone else to see my website?
No problem. We’ll deliver your finished website on a private preview link that only you can see, and it stays private until you connect your domain name – our guides show you how, and we’ll help if you need it. Your 60 days of free hosting begin at delivery; after that, hosting is $49.99/month, whether your site is public or still private. There’s no deadline to launch, although I reserve the right to go into mom-mode and start nagging you after twelve months.
I don’t have a domain name. Will you handle that?
We’ll set up everything on our server initially, and you don’t need your domain name for that. If you already own a domain, we’ll help you connect it when you’re ready to go live. If not, I can guide you through purchasing a domain name, and show you how to connect it when your site is ready (even if you choose to host it somewhere else).
What about hosting?
Your first 60 days of hosting are free, starting the day we deliver your finished website. Then:
Option 1: Stay with us for $49.99/month (includes email @yourdomain, WordPress/plugin updates, and support)
Option 2: Move to any host you want (we’ll show you how, or do it for $49)
Can I really move my site later?
Yep. I’ll give you step-by-step instructions (including recommending a plugin to help with the migration). I even offer a $49 migration service if you want me to do it for you – no stress, no hidden fees.
Will my site meet accessibility standards?
Yes. Your website will meet WCAG’s current accessibility guidelines for ADA compliance, to ensure your content is accessible to all website visitors.
Are there ongoing fees for WordPress or plugins?
Nope. While there are many great WordPress plugins that have one-time or annual fees, the plugins I’ll install on your website will be free. (And I only choose plugins from reputable, solid vendors.) If you choose to add fee-based plugins, you will be responsible for paying any associated costs.
Are there other fees I should expect for my website?
Unless you choose to add fee-based plugins, the only ongoing fees you’ll have for your website are your hosting charges and your annual domain name registration/renewal.
How do I know you’re legitimate?
I’m Leslie Walters Smith, owner of Heron Design. (You can learn more about me on the Heron Design website here, and on LinkedIn here). I started my company in 2001, and since then I’ve built 200+ websites for small businesses and nonprofits. You can Google me – I’m very real and very committed to your success. In my personal life, I raised three boys who are now in their 20s, and I volunteer with several nonprofits in Chattanooga, mainly with organizations who support women and children.
Is this only for women entrepreneurs?
I am a single-mom-turned-empty-nester who spends my free time advocating for women’s rights, so my focus is definitely on supporting busy moms and women solopreneurs. However, I’m happy to help any professional who needs a quick, no-hassle website!
Have a question that’s not answered here? Email me, and I’ll do my best to answer within 24 hours.
Stop telling yourself “I’ll get to my website next month.”
Choose your style. Choose your package. And within 10 business days of sending us your content, your finished professional website is ready to launch – backed by a 30-day, no-questions-asked, money-back guarantee.
Click an option to learn what’s included:
Payment options available at checkout.