
Building your website
doesn’t have to
be hard …
But most new business owners make it way too complicated.
Want to know a secret? The things you’re struggling with the most in your website are probably things you can skip, at least for now.
I’ve built 200+ websites for entrepreneurs just like you. Here’s what I’ve learned: you don’t need everything on day 1.
Our free website tool looks at where you are in your business right now, and where you want to go – then creates a free Website Action Plan customized for you. This step-by-step guide will help you:
- Skip what you don’t need (at least right now)
- Focus on what actually matters to your clients
- Finish your website without overwhelm
- Get back to building your business.
Ready to make your life easier?
Answer 14 quick questions, get your personalized plan (takes about 3 minutes)
Most new entrepreneurs waste time and money on websites that are just … too much. They may be beautiful … but confusing. Full of features … but no strategy. Or, they’re a jumbled, unprofessional mess.
Sound familiar?
Your custom step-by-step Website Action Plan will help you cut through the noise. What pages do you need? Where should you start? Having real action steps will empower you to stop second-guessing yourself – and start moving forward.
- Build a site that works for your business
- Save hours of second-guessing
- Avoid expensive redesigns later

I’m Leslie Walters Smith. As the owner of Heron Design, I’ve built over 200 websites for clients. I’ve seen firsthand how difficult it can be for a small business owner to create a website.
You know you need a professional online presence, but between all the tech jargon, design decisions, and conflicting advice, it’s hard to know where to start (or what actually matters).
The truth? Most people make building a website far more complicated than it needs to be. Focusing on the wrong things costs you time, money – and clients.
So what’s the catch?
If this Website Plan is so great, why is it free?
I’d like to say that I’m doing this because I love helping other women business owners get their companies off the ground. (Actually, I do.) The Website Action Plan is 100% free, as are the info-packed emails I’ll send you over the next few days.
This is part of my customer journey. So, yes, I’m going to offer paid products and services to you, starting with a Website Planning Kit (normally $87, currently on sale for $47) to help you write your website copy. You’ll see info about that on the next page – after you get your (free) Website Action Plan.

Whether you buy anything from me or not, the Website Action Plan will help you finish your website.
It pinpoints what your business needs from your website right now, then gives you a plan with action steps to get there. Ready to get started? Get your FREE Website Action Plan now!
The Website Action Plan has helped women entrepreneurs skip months of overwhelm and get their websites done.
