Author: hwl_heronco
-
Website Hosting Basics
Adapted from an article originally published on heronco.com (January 2019). Updated February 2026. Setting up a website isn’t rocket science. Get past the jargon, and it’s actually quite easy to understand. You have a business, you need a website. That’s a given. For a little while, a brand new business can get by with just…
-
‘Getting More Clients’ Should Not Be Your Marketing Goal
Categories: Marketing tips
Adapted from an article originally published on heronco.com (January 2019). Updated January 2026. If you’re a small business owner and provide a professional service, “getting more clients” is probably a running mantra in the back of your mind. It could even be your top goal of the year. More clients = more sales = more…
-
Brand new to WordPress? Here are some terms to know.
Adapted from an article originally published on heronco.com (September 2018). Updated February 2026. WordPress is one of the most popular website frameworks in the world. As of February 2026, it’s used by about 42.7% of all websites worldwide (and ~59.9% of sites that use a known CMS). But at first glance, it can seem a…