If you’re a woman who sells expertise — a consultant, attorney, accountant — and you’re the face of your business, marketing needs a different approach. You’re not trying to “go viral”; you’re building trust fast, with the right people, in a way that feels like you. These resources can help you get clear on your message, attract best-fit clients, and build a website that supports your next step. Start wherever you are — each resource is designed to give you a quick win and real momentum.
Each of these free resources is a Google Doc. Click the button to get access, and you’ll be prompted to make a copy. Save it to your Google Drive, makes notes as you like, and keep it as your own private reference.
If you’re starting from scratch with your marketing:
Marketing Foundation Map
A pretty brand won’t bring in clients if the foundation is missing.
This Google Doc gives you a simple map for building your marketing foundation step-by-step — and in the right order — so you’re not guessing, second-guessing, or rebuilding later.
If you need clients now, but nothing seems to work:
Stop the Scramble
How will you find clients when referrals slow down?
This Google Doc helps you discover why your marketing feels off, and why the fix has nothing to do with working harder or posting more.
If you’ve built your brand, but something’s missing:
Trust-First Marketing + Branding Checklist
Most prospects decide in seconds whether you feel credible, relevant, and safe.
This checklist helps you helps you strengthen the essentials (first impressions, credibility, consistency) so your best-fit clients quickly feel, “I’m in the right place.”
Want a custom plan instead of DIY?
Marketing + Branding Foundation is a 6-week private engagement where we create your positioning and messaging from real market research, build a simple system for getting in front of more prospects, then map a 90-day action plan.